Wow... the quality of this matcha is insane. I've never tried matcha so naturally sweet! Making matcha at home has always really intimidated me, but the clear directions on the packaging made this really fun and simple to make. It doesn't need anything added to it, the flavor is so pure and just straight up GOOD. I recommended it to several friends as I was drinking it, realizing it was the best I'd ever bought. I also love the way that Southern Record is working with independent Japanese farmers - it makes me think of their story each time I drink one of the teas. Buy this!